Consumers are continually expanding their definition of health and wellness
Today, Americans have an average of 6.6 wellness goals, from sleep and mental health, to physical exercise and nutrition. It’s critical to know how consumers are connecting with brands and retailers, the types of products they’re interested in, and how they’re defining the value of the products they seek.
We offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Deep Industry Expertise
Kristin Hornberger
Executive Vice President and Practice Leader Home and Health and Wellness
“Consumers continually lean toward self-improvement and a more preventive approach to health and wellness. As consumer definitions of self-care evolve, opportunities to meet them on this journey with new products and innovations abound.”
