Quickly identify and track what people are buying and why with a combination of big data sources backed by the largest point-of-sale data lake in the U.S. Validate (or reject and iterate on) the right hypotheses for intentional insight building and focused collaboration.
There’s no such thing as a bad business question, only bad data to back up the answer. Align demand KPIs according to the phase your product is in with ease.
Build a detailed blueprint based on your target buyer’s demographics, preferences, and pain points, free from assumptions or overengineering.
Collect preliminary user feedback when beta testing or quickly quantify new-to-market sales and marketing impact upon introduction.
Spot signs for capacity to scale, like buyer feedback and buyer acquisition positioning, to understand your product’s rising demand and areas to adapt.
As growth slows and competition intensifies, defend market share and retain buyer loyalty by analyzing what sets your product apart.
Product decline is natural. We’ll help you navigate decisions about exiting your product or breathing new life into it so you can reach sustainability or potential for renewed growth.
Use purchasing data that captures everything, everywhere. Circana helps you track market demand and consumer demand with three different data types.
Get an accurate read on
what’s happening in-market
with point-of-sale (POS) data.
Track buyer behavior across every category, wherever consumers shop, with receipt panel data.
Identify the “why” behind purchasing for verified buyers with a full-service survey team.
Discover why 7,000 brands choose Circana.
For tactical tips, use this. For more information about what data to use, schedule a complimentary discovery session.