Resources
Industries
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
Technology
Liquid Mix
Make the right decisions with confidence with our AI-driven marketing mix platform. Circana’s Liquid Mix™ solution enables brands to measure incremental ROI by understanding the exact impact of media dollar allocation. Never compromise on speed, frequency, granularity, or quality when it comes to managing your media spend.
Up to 45x Return on MMM
Your first marketing mix model (MMM) can help you identify levers you and your team can use to improve the efficacy of your marketing efforts. Brands can see up to 45x return on marketing analytics investments after running their first study.
Flexible Tailored to You
The Liquid Mix platform is designed to be used by you and your team as you need it. You control the schedule and can run our simulation and optimization tool powered by AI. With our Unify+ platform integration, you can share Liquid Mix insights and actions across your team.
Granular More Predictive Forecasting
Our Liquid Mix solution uses our complete store-level POS data across 750K+ stores and 2K+ retail partners. Likewise, our 10K+ benchmarks and accurate historical models all lead to a deeper understanding of what drives performance.
Join more than 7,000 clients and partners worldwide
Self-serve Marketing Mix Platform Powered by AI Insights
Allocate Marketing Spend Confidently
Businesses and brands need data-backed strategies. Common challenges occur when your marketing mix forces you to deal with siloed insights or limits your ability to see across channels accurately. Our Liquid Mix solution empowers brands to aggregate and analyze data to draw out and measure the most effective strategies. Your brand benefits from understanding how each strategy and tactic performs.
Don’t Compromise on Speed or Frequency in Marketing Mix Modeling
Market mix modeling is only effective when brands can quickly gain and activate insights. Our self-serve Liquid Mix platform empowers brands to run studies as frequently as needed without sacrificing speed or granularity. Our platform is designed to ensure your potential strategies aren’t limited by incomplete data or long, drawn-out processes.
Measure Growth Incrementally and Consistently
Circana’s Liquid Mix platform and data enable brands to go past measuring just ROI or ROAS. You can effectively measure each strategy individually in order to understand its impact on your returns. By identifying which strategies and channels lead to growth and which fall behind, you can confidently allocate your budget across many channels and ensure you fuel revenue for your brand. Moreover, our system makes it easy to measure these tactics individually, so it can be clearly communicated to your team.
Collaborate Between Teams With Liquid Mix & Unify+
Brand Managers
Use our Liquid Mix tool to understand how your marketing efforts drive growth. Our Liquid Mix solution identifies opportunities and actionable insights for brands working across five or six distinct marketing channels for long-term goals. With data increasingly more disparate and siloed, you need a tool that gives you cross-channel insights and effectively shows you the impact of making changes to your marketing mix.
Advertisers and Agencies
Our Liquid Mix solution shares insights and actions in our Unify+® platform, making it easy to communicate with third parties, including other advertisers and agencies. With personalized reporting and intuitive design, you can ensure everyone is on the same page when opportunities have been identified, and teams can track and communicate the efficacy of those changes.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started With Your First Marketing Mix Study with Liquid Mix
See how Liquid Mix streamlines marketing mix modeling with fast, flexible, and intuitive insights. Book a demo to explore how the platform uses AI and Circana’s trusted data foundation to help you optimize budgets, run simulations, and make more confident, data‑driven marketing decisions.
Learn More About Liquid Data with Circana
With our Media Lift™ solutions, you can quantify how media exposure drives consumer behavior — whether through in-person visits, online interactions, or brand engagement. Backed by one of the world’s largest household data sets, you’ll find what campaigns and channels are worth backing, and what to cut.
FAQs
Does Liquid Mix integrate with Microsoft products?
Yes. You can easily export Liquid Mix insight into Excel and PowerPoint. (Although once you’ve experienced working with Liquid Mix, you might not want to!)
What support is on hand?
As you don’t need to be a data expert to use Liquid Mix, you should find it simple and intuitive to use. Whenever you need support, however, we have a dedicated service team ready to support you. They are available on live chat, email, or telephone.
How accurate is Liquid Mix's data?
Our data is anchored to Circana’s trusted and complete store-level POS data across 750K+ stores and 2,000+ retail partners and we leverage our 10k+ benchmarks for accurate historical models and to understand performance a greater level. That means, there is no compromising accuracy and quality, at any stage.
How long does it take to set up Liquid Mix?
Once your contract is signed, you can be up and running on Liquid Mix within a week.
How often should I be running the Liquid Mix model?
You can refresh your marketing mix as often as your marketing data changes. Brands running their first marketing mix should aim for one mix study every quarter, starting with one to kick off your annual planning, then continuing each quarter after that. Pairing that with ongoing Lift analysis helps make sure you're staying on track and hitting your goals.
