SOLUTION
Liquid Data Engage™
Your unfair advantage
Purpose built for Retailers
All your data integrated in one platform
AI-infused reporting
Curated insights for fast decision-making
Quick to implement & easy to use
Direct every decision towards retail success.
Retailers like you need top-tier information to tackle critical issues such as inflation, customer loyalty, supply chain challenges, and media activation optimization. Achieving this requires an enormous financial investment in terms of time, resources and technology.
That’s why we developed Liquid Data Engage.
Liquid Data Engage is an out-of-the-box, retail program that integrates your existing data assets into one platform and delivers AI-powered curated insights with recommendations on what to do next for successful customer-centric strategies.
Find your unfair advantage with
Liquid Data Engage
Liquid Data Engage provides seamless analytics and an intuitive user experience by integrating data assets, curating best practice reports, and guiding analysis from high-level business performance to critical decision-making workflows, enabling swift action on challenges in no time.
- Understand drivers of performance across key category management levers, including price, promotion and assortment.
- Evaluate performance across consumer segments and develop strategies for key groups.
- Measure the effectiveness of your media campaigns and reach with audiences.
- Monitor and evaluate supply chain performance drivers, including inventory movement, in-stock rates, and store ranking.
Good Reads
The Great Escape: Exploring the Rise of the Joy Economy
Consumer escapism trends, driven by nostalgia, inspiration, aspiration, and self-care, offer retailers and brands a chance to engage in the joy economy and meet shoppers’ emotional needs, boosting sales and loyalty in 2024 and beyond.
The Retail Detail: Unlocking Customer Insights with Loyalty Data
In today’s competitive market, it’s critical to understand customer needs and what causes shifts in their preferences. Delve into the transformative power of loyalty data and explore how it can accelerate growth for your business.
Gartner® Hype Cycle™ for Retail Technologies, 2024
The 2024 Hype Cycle™ for Retail Technologies report by Gartner dives into cutting-edge retail innovations, spotlighting Circana in the Competitor and Market Intelligence (CMI) solutions.
The Forrester Tech Tide™: Retail AI And Automation, Q1 2024
Circana was listed as a representative vendor in the Forrester Tech TideTM: Retail AI and Automation, Q1 2024, for its high-value Retail Planning Platforms that provide real-time data display and integration with e-commerce and extended aisle data, aiding retail leaders in strategic investment decisions.
Ignite Thinking
Our industry experts are strategic partners who truly understand your business, allowing us to push beyond insights into ideas that spark new thinking and lead to better outcomes.
Inspire Action
Our Liquid Data® technology includes cross-industry data and advanced analytics in one place, providing clarity for your business so you can see all the angles and find new connections.
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FAQs
Liquid Data Engage is designed for different retail teams, including Merchant, Supply Chain, Media, and Analysts whose focus is on driving sales, identifying issues that reduce sales, making supply chain data visible and actionable, driving media campaigns, ensuring product availability, and improving business outcomes using previously unavailable data sets. Additionally for manufacturers the use of our prebuilt reports helps them understand performance and support discussions in JBP and other review sessions.
Liquid Data Engage seamlessly merges your POS, Loyalty and Supply Chain data in one platform.
Liquid Data Engage synthesizes multiple data sources to provide a single source of truth of actionable insights across 4 areas:
- Understand drivers of performance across key category management levers, including price, promotion and assortment (Category Management).
- Evaluate performance across consumer segments and develop strategies for key groups (Loyalty).
- Measure the effectiveness of your media campaigns and reach with audiences (Retail Media).
- Monitor and evaluate supply chain performance drivers, including inventory movement, in-stock rates, and store ranking (Supply Chain).
Liquid Data Engage comes with pre-built best practice reports and integrated workflows informed by decades of retail experience. This ensures that you are not only getting a technically sound solution but also one that incorporates industry best practices and proven strategies. Developing an in-house solution would require significant time, resources and expertise to reach this level of sophistication and reliability. Liquid Data Engage retailers to focus on their core business activities while benefiting from advanced analytics and insights tailored to the retail industry.
Absolutely! Liquid Data Engage is designed with user-friendliness in mind. You don’t need to be a tech expert to navigate and utilize its features effectively.
You can get started with Liquid Data Engage in just a few weeks. Our team will guide you through the setup process to ensure a smooth and quick implementation.
Not at all. All of the reports, user experiences and workflows have been designed with a non-data expert in mind. With Liquid Data Engage you don’t need coding or dedicated data resource. This was one of our guiding principles from the start.
Yes it does, we have a suite of modules and tiers that can be purchased as your business grows. Additionally, we can also help you move onto a whole new level when you’re ready thanks to our decades of retail experience partnering with more than 50 of the world’s largest retailers.