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SOLUTION
Circana Marketplace™ brings your entire network of technology, data, and analytics partners together in one place.
Trusted Partners
Circana Marketplace offers a continuously growing network of partner data and services across categories. You can feel confident that their solutions will integrate easily with your existing Circana ones and that they meet our high technology, data, and analytical standards.
Consolidated Insights
Available through Circana Liquid Data®, Circana Marketplace eliminates your need to support multiple technologies across your organization. It’s easy for you to bring together disparate data sets and deliver cohesive insights.
Secure Data
Self-service data integration, extraction capabilities, and hybrid and private cloud deployments are seamless. You control how and where to store your sensitive data.
Circana Marketplace Partner Directory
Narrow your search for Circana Marketplace partners by choosing a category.
Circana Marketplace Partners
Media
Deploy solutions that improve your content creation and audience targeting. Optimize your campaigns in-flight and measure your campaign effectiveness. Circana’s media partners will help you maximize ROI on your traditional and digital media investments.
Analytics
Harness the power of machine learning and artificial intelligence. Circana’s analytics partners can help you uncover unexpected insights, improve your innovation and forecasting, optimize your advertising, and identify actionable in-store and digital trade and distribution recommendations.
Data
Circana’s data partners can help you achieve a more complete understanding of your supply chain, products and consumers — using market, consumer, causal, environmental, social media, brand, health and wellness, and inventory data.
Technology
Get more from your technology investments using a cloud data platform and user-specific application software solutions from Circana’s technology partners.
Learn More
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Analytics
Marketing Analytics (MMM and MTA)
Media
In-Flight Optimization
Lift Analysis/Campaign Impact
Target Audiences
Analytics
AI/ML Data & Content Analysis
Distribution Analytics
Innovation Analytics
Marketing Analytics (MMM and MTA)
Price Analytics
Trade Promotion Analytics
BI and Visualization
BI Dashboard
Data
Health and Wellness
Analytics
NOTE: WorldQuant Predictive, founded by Igor Tulchinsky, is a separate entity from WorldQuant, LLC, a global quantitative asset management firm.
Analytics
Media
Lift Analysis/Campaign Impact
Target Audiences
Better For You Media (BFY Media) provides “better for you” entertainment in the health and wellness marketplace. At Better For You Media, we understand the importance of promoting personal well-being, while at the same time, never losing focus on striving to improve the health and well-being of our planet. Better For You Media creates multi-platform content that inspires users to improve the overall health of themselves, their communities, and their world.
Media
Comscore is an analytics company that uses robust data assets to help you track what’s happening on almost every screen. Gain greater insights for better planning, targeting, measurement, and optimization of TV and digital marketing efforts, including a 360-degree view of sales lift for offline and online product sales. Insight points such as traffic sources, site engagement, and search marketing dynamics and demographics give you a better understanding of the impact and return of your television and digital marketing campaigns. These actionable insights also help you deploy custom advertising plans to reach consumers better, accelerate ROI on TV and digital campaigns, target consumers more efficiently, and analyze your in-store sales lift.
Media
Lift Analysis/Campaign Impact
Media Buying/Planning
Google specializes in online advertising technologies and owns a comprehensive suite of online advertising services. Its partnership with Circana gives you the ability to improve point-of-sale targeting and testing based on hyperlocal sales and market data. Using its real-time sales lift platform that ties to offline in-store sales, you can increase the effectiveness of your digital advertising campaigns. Read your results in the middle of campaigns for in-flight optimization and increased ROI.
Analytics
Marketing Analytics (MMM and MTA)
Media
In-Flight Optimization
Lift Analysis/Campaign Impact
Target Audiences
Data
Consumer and Shopper
Media
Target Audiences
Media
Media
In-Flight Optimization
Lift Analysis/Campaign Impact
Target Audiences
Media
Target Audiences
Media
Target Audiences
BI and Visualization
BI Dashboard
Data
Consumer and Shopper
Media
Target Audiences
Data
Consumer and Shopper
E-commerce/Digital
Media
Lift Analysis/Campaign Impact
Target Audiences
Media
Lift Analysis/Campaign Impact
Media
In-Flight Optimization
Lift Analysis/Campaign Impact
Target Audiences
Media
In-Flight Optimization
Lift Analysis/Campaign Impact
Target Audiences
Media
In-Flight Optimization
Lift Analysis/Campaign Impact
Media Buying/Planning
Target Audiences
Analytics
AI/ML Data & Content Analysis
Distribution Analytics
Price Analytics
Trade Promotion Analytics
Data
E-commerce/Digital
GroupSolver® is a next-generation online survey platform that incorporates AI, analytics automation, and crowd intelligence to work faster and deeper than a traditional survey. GroupSolver helps managers and researchers answer your burning why, what, and how questions quicker and with more confidence. Its Natural Language Processing (NLP) quantifies qualitative data and uses it to enhance traditional statistical models. Customer segmentation, pricing, concept testing, brand perception, and marketing campaign evaluation are just a few applications in which the technology can help you achieve remarkable, practical insights.
Analytics
Price Analytics
Data
Primary Research/Surveys
Analytics
AI/ML Data & Content Analysis
BI and Visualization
BI Dashboard
Data
Consumer and Shopper
Social
Analytics
Analytics
Data
Cannabis
Data
Consumer and Shopper
Data
Causal
In-Store
Inventory/Shelf
Primary Research/Surveys
Data
Consumer and Shopper
In/Store
Primary Research/Surveys
Technology
Application Software (SaaS)
Cloud Data Platform (PaaS)
Technology