Marketing Measurement Tools

Maximize the Impact of Every Media Dollar With Precise Measurement Tools

With Circana, you can go beyond measuring your campaign performance through limited metrics like ROI or ROAS. Our Measurement platform enables brands to understand how individual marketing strategies lead to proven results. Robust insights based on real data help you test new strategies, scale what works, and foster a continuous approach to campaign optimization and brand growth.

Deliver up to 9x ROI by using Complete Audiences® and Measurement (Media Lift and In-Flight Optimization) together

Media Lift provides the most granular insights for campaign performance

Marketing Mix identifies the most effective strategy with an average ROI increase of 10%-15%

Over 6,000 CPG industry benchmarks provide precise competitive insights

Circana powers measurement with these partners and more

Make Verified Data the Core of Your Marketing Efforts

Improve Campaign Results

Measurement solutions provide near-time tactical insights and long-term strategic optimizations, helping business maximize marketing effectiveness, drive growth, and make smarter, data-driven decisions with precision.

Transform Data Into Proven Insights and Strategies

Collecting, organizing, and analyzing data is only valuable if it translates into actionable strategies. Precise and granular data is wasted when it cannot be quickly and accurately assessed. Our platform goes beyond measuring performance. With AI-driven technology, it can help quickly answer questions, identify trends, provide models, and help you make adjustments for incremental growth. See how individual strategies and efforts directly impact and contribute to your business’s goals to confidently make strategic changes.

Combine Your Data With Accurate Purchase Data

You can gain profound insights using just your data. But to truly get the most from your data, you need to analyze it alongside verified purchase data. Our platform provides exclusive and scaled access to 2x the loyalty cards per household and 4x the loyalty card dollar sales coverage versus the competition. With a comprehensive understanding of how your target audiences are shopping, you can unlock greater opportunities for campaign optimization.

Measurement

Media Lift

With Circana’s Media Lift™ solution, you can quantify how media exposure drives consumer behavior — whether through in-person visits, online interactions, or brand engagement. Backed by one of the world’s largest household data sets, you’ll find what campaigns and channels are worth backing, and what to cut.

Learn How Accurate Measurement Tools Can Help You Improve Your Strategy Across Marketing Channels

The Symphony of Strategy with Unified Marketing Measurement

Download our latest paper, The Symphony of Strategy with Unified Marketing Measurement, in which Carl draws comparisons between media measurement strategy and an orchestra harmonizing multiple approaches.

Learn More

Unlock the Future of Marketing Measurement for 2025

Discover the biggest challenges facing marketers today, from evolving privacy regulations to AI-driven data gaps. This blog explores the transformative opportunities in unified marketing measurement and offers actionable strategies to optimize your 2025 planning.

Learn More

Unlocking Purchase Power Across Ethnicities and Generations

Regardless of country, gender, race, ethnicity or generation, consumers perceive gender inequality as one of the more urgent global issues of our time. This report represents the third round of research Circana has conducted with the ANA’s SeeHer. It explores the sales lift achieved when creative promotes women authentically and positively.

Read Report

Client Testimonials

Measurement Case Studies

View All

Loyalty panel insights support 5% incremental growth

Food and Beverage

Complete Food & Beverage

A dairy manufacturer launched an on-the-go refrigerated snack brand with several flavor combinations. The client wanted an early read on trial and repeat purchases, along with insights into flavor preferences and consumer profiles.

Price and Trade Advantage™ case study sees doubled ROI from a tailored price and promotion approach

Food and Beverage

Complete Food & Beverage

A large, global non-alcoholic beverage manufacturer was under pressure to continue to provide everyday affordability for its consumers. They wanted a better understanding on the impact of price increases on key items, the impact of each promotional activity, and how to enhance these by country across Europe. They also needed a way to continuously monitor their price and promotion performance going forward.

Sales grow 10% with marketing mix and media optimization adjustments

Food and Beverage

Marketing Mix and Lift

Growing your business with limited time offers (LTOs)

Food and Beverage

Complete Food & Beverage

Store-level targeting leads to significant distribution expansion

A center-store manufacturer competes with two large manufacturers and a private label in its category. The competitor with the largest sales share was the long-standing category advisor. The center-store manufacturer felt it was not getting a fair share of shelf and distribution.

Food and Beverage

Complete Food & Beverage

Concept testing leads to 77% increase in sales

A protein manufacturer developed several new packaging concepts for its entire product line. It wanted to determine which concept would appeal to a new target demographic while maintaining sales from current brand buyers. The client needed results with a regionally based sample of buyers within a week.

Food and Beverage

Complete Food & Beverage

Circana Household Lift — Quantifying the value of email campaigns

A leading CPG manufacturer deployed an email program to share holiday themed recipes with the goal of driving incremental sales.

Food and Beverage

HH Lift

2X ROAS Impact — Unlocking the power of CRM assets

A leading CPG client wanted to activate and engage their 30M+ CRM database and deploy at scale across the organization.

Food and Beverage

DaaS