Description:
This virtual workshop, open to all Circana clients, provides an interactive forum where participants learn to realize the full potential of retailer point-of-sale (POS) scanner data by following the Store Data Sales Equation to understand and analyze key drivers behind changes in base and incremental sales. This course reviews key POS data terms, concepts, and measures, including calculations. Utilizing case studies and actual examples of Circana reports, participants go on to practice uncovering new sales opportunities, assessing distribution, and analyzing promotions and pricing.
Dates:
January 15, 2025
March 12, 2025
May 14, 2025
July 16, 2025
September 17, 2025
November 12, 2025
Time: 10:00am – 4:00pm US CT
Audience: Circana clients working in Sales, Marketing, and Category Management roles.
Cost: $1,250 per person
Location: Virtual
Registration:
Fill out the following registration form and a Circana Training Representative will contact you to confirm your registration.
Please note: If there are 0 registrations 7 days prior to the session date, the session will be canceled.
Refund policy: We value your business and ask that you notify us of any cancelation at least 7 days prior to your session date. Cancellations made with less than 7 days’ notice are non-refundable, however you may transfer funds towards a future session within the same calendar year.