The GLP-1 evolution might more aptly be called a revolution. As consumers work with medical professionals for more personalized approaches to weight loss, new GLP-1 formats are entering the market. Consumer packaged goods and other industries are working to address consumers’ needs.
This on-demand webinar covers:
- The range of GLP-1 options in the market today and how consumers are embracing them
- The impact on CPG food and beverage and nonfood spending when consumers use GLP-1s for weight loss
- The categories benefiting from GLP-1 user purchases, and the categories taking a hit
- Innovations that address GLP-1 users’ needs today and those that will answer the call in the future
Download the Presentation
Learn More About How GLP-1s Are Impacting Consumer Buying Behavior
Circana Downloadable Report
Early Days of a Revolution:
How GLP-1s Are Already Changing Consumer
Spending
Our new report highlights the impact of GLP-1 use on consumer spending habits, particularly on food, beverages, and non-food products, and opportunities for CPG companies.
Circana Press Release
Circana Report Highlights the Role of Personalization in Supporting GLP-1 Weight-Loss Users
A deeper understanding of GLP-1 medications and their roles in weight loss has unlocked new opportunities to enhance the food, beverage, and nonfood products that support consumers.
Growth Insight Podcast
Revolutionizing Weight Loss: The Impact of GLP-1 Medications on Consumer Behavior
Sally Lyons Wyatt discusses groundbreaking research on GLP-1 use for weight loss, including how users shift their purchase habits while using the medication and after they stop taking it.
