Since 2020, the U.S. CPG industry has benefitted from topline growth. But growth is slowing, and consumers are fundamentally changing their views on value and how they shop. Uncover what you need to know about your consumer to win them back.
This on-demand webinar covers:
- What’s driving pervasive value and how unscripted consumers are shifting behaviors.
- Consumer preferences on private labels and national brands.
- Value channel and e-commerce performance as consumers trade down.
- Changing category buying habits in penetration and trips.
- How to attract consumers with the right attributes, assortments, and targeting.
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