Top Trends in Fresh: Retaining the Base While Attracting the Shopper of the Future

Did you know only 10% of U.S. shoppers drive an outsized sales share in each fresh foods department? These base customers are entering their empty nester and downsizing years. Fresh foods have a huge opportunity to keep their base happy while turning toward younger shoppers and smaller, more diverse households to fuel future growth.

In this webinar, Experts from Circana and FMI share their latest perspectives on the total food and beverage space for the first five months of 2024. Discover opportunities to connect with the shoppers of today and tomorrow across an increasingly fragmented populace.

This session covers:

• The latest on what, where, and how Americans are shopping and eating across all foods and beverages with a focus on the fresh departments (produce, meat, bakery, seafood, and deli)
• How sales fragment across the marketplace, specifically channel shifting and shopper trip changes
• Department-by-department analysis of households driving most of today’s sales with suggestions to capture the base of each department
• How to compete for the households most likely to drive future growth and change in fresh produce, meat, deli, and bakery
• The current shopper mindset with ideas to fuel and prepare your strategies for the future

Speakers:
Jonna Parker, Principal II/Team Lead, Fresh Foods Group, Circana
Kelly Krumholz, Perimeter Client Insights Consultant, Circana
Rick Stein, Vice President, Fresh Foods, FMI