In this webinar, Circana and FMI will discuss how Gen Z and young millennials are inherently different. Learn what you need to consider in any future-looking strategy for fresh foods to win now and well beyond.
This one-hour session will explore:
- Why the middle of this decade will be a changing of the guard requiring balance between today and tomorrow’s consumers
- How and what younger generations buy today within fresh foods
- The fundamental ways younger consumers think, act, eat, and shop — and why waiting for them to change those habits is unlikely
- Ideas for growing fresh foods in new ways among younger consumers, especially with many influencers and fast-moving trends
Speakers:
Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana
Kelly Krumholz, Perimeter Client Insights Consultant, Circana
Rick Stein, Vice President, Fresh Foods, FMI
Exclusive Insights
Complete the form to download a complimentary copy of the presentation, Top Trends in Fresh Q3 2024.
