On-demand Webinar
Sustainability-marketed products continue to grow share against conventionally marketed products, despite high inflation. Research by Circana and NYU Stern Center for Sustainable Business shows that sustainability matters – increasingly – across all generations and it shows in purchase behavior. Learn the impact of inflation on both conventionally and sustainability-marketed products and what motivates shoppers as they navigate the store. As consumer demand for sustainable options continues, so do expectations that manufacturers, brands and retailers will showcase their commitment to sustainability.
Speakers:
Joan Driggs, Vice President, Thought Leadership and Content, Circana
Randi Kronthal-Sacco, Senior Scholar, Marketing & Corporate Outreach, NYU Stern Center for Sustainable Business
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