Audience targeting in general merchandise has embraced AI-driven segmentation, first-party data strategies, and retail media networks to stay effective amidst privacy regulations. Predictive modeling, real-time optimizations, and advanced retail media metrics are key, while contextual targeting and alternative identity solutions address privacy concerns. Adaptability now rivals precision in importance for brands.
Highlights:
- Audience-targeting challenges in general merchandise
- The value of diversifying targeting strategies
- Third-party data vendors’ role in that diversification
- The power of verified data
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