China Consumer Sentiment Study

Prepare for 2025 Chinese New Year by understanding the latest attitudes and expectations across China’s foodservice industry. Despite declining through most of 2024, expectations to dine out in the month ahead recovered at the end of the year. This month’s China Consumer Sentiment Study shows where consumers plan to increase their spending as CNY arrives. 

Highlights:

• National policies encouraging consumption helped improve household incomes to end 2024.
• After a steady decline throughout most of 2024, expectations to dine out improved at the year’s end. 
• 25.2% of consumers expect to increase spending on dining out, more than most segments.
• Recap of 2024 CNY performance, including the top channel and category trends.