U.S. C-Store Landscape Q2 2024

The convenience channel declined in dollar sales for CPG products in Q2 2024. Multi-outlet+ (MULO+) increased in dollars and outperformed many of the top convenience categories. Total foodservice trips for the convenience channel also declined and were outperformed by QSRs. But with average eater checks well below those of QSR competitors, c-stores have an opportunity to promote value and win foodservice trips. 

Highlights: 

• Convenience channel dollar sales declined 1.2% year over year while MULO increased 2%.
• Price per unit increased 3.2% year over year in c-stores and 2% in MULO.  
• Foodservice remained a key sales driver for many retailers in the convenience channel. Food-forward c-stores, including Casey’s and Wawa, increased traffic 2% year over year.
• Trips per buyer and units per trip decreased in the convenience channel, but dollars per trip increased due to higher price per units. 
• Meal deals at QSR and convenience retailers remain an important lever for foodservice traffic as new deals and options are introduced.