Travel to Tier 1 Cities Heats Up During China’s National Day Holiday

Restaurant prices across China’s foodservice industry remained stable in September, especially in Tier 2 cities. But many consumers focused their plans and their budgets on visiting new Tier 1 cities to celebrate the seven-day holiday. This month’s China Consumer Sentiment Study highlights the latest behaviors and attitudes across the foodservice industry.

Key Insights: 

• The share of increasing household incomes remained low, but consumers’ income in Tier 2 cities grew better than consumers in Tier 1 cities. 
• The percentage of restaurant price increases declined compared to August.
• Consumers’ expectations to dine out declined for the fourth consecutive month. 
• Budget for transportation and attraction tickets was higher for National Day than May Day.