Consumer escapism trends have been on the rise in recent years. As people seek ways to escape the stresses of daily life, nostalgia, inspiration and aspiration, and self-care have surfaced as key themes in consumer shopping behavior.

For the remainder of 2024 and beyond, there is opportunity for retailers and brands to participate in the joy economy. By delivering products and services reflecting the emotional needs and preferences of today’s shoppers, retailers and brands can offer experiences that drive sales and loyalty.