How U.S. Connected Consumers Take Charge of Personal Wellness

Consumers around the world are expanding their approach to personal well-being. From telehealth to wearable devices, U.S. consumers are relying on and contributing to the $6.8 billion digital health market. This report uncovers opportunities for brands to connect with shoppers and support their wellness journeys in new ways.

Highlights: 

• More than half of U.S. adults own a wearable device, such as smart watches, trackers, and rings. In some cases, owners may have more than one device. 

• Technology offers new ways for consumers to manage their health. Newer tech like smart rings provide additional formats for daily heath tracking. 

• Virtual health, or telehealth, allows consumers more flexible options to engage with health care professionals. 

• Oral health successfully leaned into technology, with connected devices and apps to track proper use. On the emerging side, tech is supporting women managing menopause symptoms. 

• Those using digital health devices spend more on consumer health categories and present an opportunity for growth and engagement.