Travel plans this summer are lower for China’s consumers than plans for Labor Day. But nearly half of them plan to travel, and more are looking to head to Tier 1 cities and overseas. This month’s China Consumer Sentiment Study compares income growth, restaurant price hikes, and shifting meal expectations across the foodservice industry.
Key Insights:
- Across Tier 1 and Tier 2 cities, the share of increasing incomes fell compared to last month.
- Price hikes at restaurants was more noticeable in Tier 1 cities.
- In the coming month, consumers expect to reduce spend on snacks, desserts, and alcohol.
- 50% of consumers who are traveling planned a trip to Tier 2 cities.
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