Part II: Hispanics’ CPG Shopping Trends

14% of U.S. households are Hispanic households, and these consumers are more likely to shop in-store than online. This report, Part II in a two-part series, focuses on U.S. Hispanic retail engagement. It also explores the importance of understanding cultural references and opportunities to activate these valuable shoppers around specific holidays. 

Highlights:

• Hispanic households tend to be multigenerational and larger than the national average.
• Hispanic consumers favor local Hispanic or family-owned retailers but will shop mainstream retailers with the right assortments.
• Traditional flavors like limón, churro, and horchata, and brands like Fabuloso, Modelo, and LaLa, are gaining mainstream appeal across food and beverage. 
• Using country-of-origin and descriptive menus, restaurants have unique opportunities to target specific groups. 
• Retailers should align Hispanic social and digital media messaging with preferred apps, such as WhatsApp, TikTok, and Snapchat.