SUMMARY
Receipt panels help marketers understand how and where consumers shop. This includes channel shifting among consumers as well as getting a read on channels that are harder to cover.
While coverage is important, businesses need both accuracy and granularity to get the right insights. Receipt panels that are not integrated with an external source of truth like point-of-sale data are not equipped to deliver in two key areas: breadth and granularity. As a result, companies can miss important details and make business decisions based on incomplete or even inaccurate information.
Read this brief to understand more about how stand-alone receipt panels fall short and why a more integrated approach is the answer for both more complete insights and for understanding growth opportunities.
