SUMMARY
As grocery retailers created safe shopping environments at the start of the pandemic, removing in-store displays was among the first space-creating initiatives. Manufacturers also scaled back on merchandising and promotional strategies in favor of production.
This IRI report provides an overview and outlook for the grocery channel’s in-store merchandising displays.
HIGHLIGHTS
- Since 2017, there has been a gradual decline of in-store displays, and the grocery channel has lost 10 displays per store.
- Some edible departments, such as salty snacks and energy drinks, have recovered displays but remain below 2019 levels.
- The store loop has lost 13 displays on average compared to pre-pandemic, with candy, cookies, and crackers most likely to lose display presence.
- As display space remains challenged, retailers and manufacturers will continue to refine strategies and ensure the right categories get display space.
