The awards recognize the top selling toys, properties, and manufacturers across the United States, Europe, Canada, Brazil, and Mexico

CHICAGO, January 31, 2024 – Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 13th annual Toy Industry Performance Awards. The awards recognize the best-selling and top gaining toys, properties, and manufacturers based on 2023 sales globally* and in the U.S., Europe, Canada, Brazil, and Mexico, according to Circana’s Retail Tracking Service. 

“As we begin a new year and many of us gather together at the international toy fair in Nuremberg this week, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”

Global Toy Manufacturer of the Year
The LEGO Group
Global Top Toy Property of the Year
PropertyManufacturer
PokémonThe Pokémon Company
Global Top Selling Toy of the Year
ItemManufacturer
Hot Wheels Singles 1:64 AssortmentMattel
US Top Selling Property of the Year
PropertyManufacturer
PokémonThe Pokémon Company
US Top Selling Toy of the Year
ItemManufacturer
Squishmallows Plush 8″ AssortmentJazwares
US Top Selling Toy by Supercategory
SupercategoryItemManufacturer
Action Figures and AccessoriesNinja Turtles Mutant Mayhem Figure 4.25″ AssortmentPlaymates Toys
Arts and CraftsArt The Great Wave HokusaiThe LEGO Group
Building SetsIcons Botanical Collection Wildflower BouquetThe LEGO Group
DollsBarbie DreamhouseMattel
Explorative and Other ToysMiniverse Make It Mini Food Diner Minis AssortmentMGA Entertainment
Games and PuzzlesPokémon Crown Zenith Elite Trainer BoxThe Pokémon Company
Infant, Toddler, and Preschool ToysGabby’s Dollhouse Purrfect PlaysetSpin Master
Outdoor and Sports ToysBunch O Balloons 3 PackZuru
PlushSquishmallows Plush 8″ AssortmentJazwares
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsBitzee Interactive Digital Pet and Case with 15 AnimalsSpin Master
Europe’s Top Gaining Toy Property of the Year**
PropertyManufacturer or Licensor
PokémonThe Pokémon Company
Europe’s Top Gaining Toy Property by Supercategory**
SupercategoryPropertyManufacturer or Licensor
Action Figures and AccessoriesNinja TurtlesParamount
Arts and CraftsLEGO ArtThe LEGO Group
Building SetsLEGO IconsThe LEGO Group
DollsMonster HighMattel
Explorative and Other ToysMiniverseMGA Entertainment
Games and PuzzlesPokémonThe Pokémon Company
Infant, Toddler, and Preschool ToysGabby’s DollhouseSpin Master
PlushSquishmallowsJazwares
VehiclesSuper MarioNintendo
Youth ElectronicsBitzeeSpin Master
Canada’s Top Toy Property of the Year
PropertyManufacturer
PokémonThe Pokémon Company
Canada’s Top Selling Toy of the Year
ItemManufacturer
Squishmallows Plush 12″ AssortmentJazwares
Canada’s Top Selling Toy by Supercategory
SupercategoryItemManufacturer
Action Figures and AccessoriesBeast Lab Creator AssortmentMoose Toys
Arts and CraftsPlay Doh Single TubHasbro 
Building SetsIcons Botanical Collection Wildflower BouquetThe LEGO Group
DollsBarbie DreamhouseMattel 
Explorative and Other ToysMiniverse Make It Mini Food Diner Minis AssortmentMGA Entertainment 
Games and PuzzlesPokémon Scarlet and Violet Center Elite Trainer Box AsstThe Pokémon Company
Infant, Toddler, and Preschool ToysGabby’s Dollhouse Purrfect PlaysetSpin Master 
Outdoor and Sports ToysSpikeball Combo Meal SetSpikeball
PlushSquishmallows Plush 12″ AssortmentJazwares
VehiclesHot Wheels Singles 1:64 AssortmentMattel 
Youth ElectronicsKidizoom Smartwatch AssortmentVTech
Brazil’s Top Toy Property of the Year
PropertyManufacturer
Hot WheelsMattel
Brazil’s Top Selling Toy of the Year
ItemManufacturer
Hot Wheels Singles 1:64 AssortmentMattel
Brazil’s Top Selling Toy by Supercategory
SupercategoryItemManufacturer
Action Figures and AccessoriesAvengers Olympus 9.5″ AssortmentHasbro
Arts and CraftsPlay-Doh Drill N Fill DentistHasbro
Building SetsClassic Medium Creative BrickboxThe LEGO Group
DollsBarbie DreamhouseMattel
Explorative and Other ToysBH Toys Amoeba BlueBH Toys
Games and PuzzlesCara A CaraEstrela
Infant, Toddler, and Preschool ToysFisher Price Tumblin GiraffeMattel
Outdoor and Sports ToysQuad Bike and Pedal Spider AssortmentMaral
PlushPaw Patrol Skye Plush 30cmSunny Brinquedos
VehiclesHot Wheels Singles 1:64 AssortmentMattel
Youth ElectronicsBitzee Interactive Digital Pet and Case with 15 AnimalsSunny Brinquedos
Mexico’s Top Gaining Toy Property of the Year**
PropertyManufacturer or Licensor
Hot WheelsMattel
Mexico’s Top Gaining Toy Property by Supercategory**
SupercategoryPropertyManufacturer or Licensor
Action Figures and AccessoriesSuper Mario BrothersNintendo
Arts and CraftsFashion AngelsFashion Angels
Building SetsLEGO Speed ChampionsThe LEGO Group
DollsMonster HighMattel
Explorative and Other ToysMiniverseMGA Entertainment
Games and PuzzlesPokémonThe Pokémon Company
Infant, Toddler, and Preschool ToysGabby’s DollhouseNBCUniversal
Outdoor and Sports ToysX-ShotZuru
PlushFurbyHasbro
VehiclesHot WheelsMattel
Youth ElectronicsBitzeeSpin Master

Source: Circana, Retail Tracking Service, Value Sales, January-December 2023
*Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Mexico, Brazil, and Australia
**Properties with the largest increases in value sales


About Circana
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at www.circana.com.


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