Currys selects Circana to transform customer understanding

Circana’s Collaborative Insights Gateway will give Currys’ suppliers a holistic view of sales, stock and customer data to drive value, and improve the shopper experience

BRACKNELL, UK – 3^rd August 2023 – Circana, the leading advisor on consumer complexity and formerly IRI and The NPD Group, today announced a program with Currys, the UK’s leading omnichannel technology retailer,  to implement its collaborative insights gateway solution.

Circana’s Insights Gateway, which will be launched and branded as Currys Tech Insights, will provide Currys’ supplier partners with access to sales performance and customer insights across the Currys business – driving collaboration like never before.

As the retail landscape continues to rapidly change, so do shoppers’ demands, making putting the customer first more important than ever. The Currys Tech Insights platform will be transformative for Currys’ suppliers seeking to better understand Currys customers, with the ability to access a 360-degree view of customers’ shopping behaviour, powered by the integration of customer and transaction data.

As a global leader in innovative solutions and services for major retail companies, Circana’s proven ability to transform complexity into clarity – by sharing insights that help businesses not only understand, but act on, consumer behaviour – is transforming the way many businesses approach their customer-focused outreach and unlock their ability to scale.

Susie Moan, Chief Data Officer at Currys commented, “We are thrilled to be unveiling the powerful new Currys Tech Insights platform to our suppliers. The platform will allow our brands to take an even more forensic approach to understanding the data behind our customers’ decision making. Together, we will have a holistic view of our customers and be able to better anticipate their current and future needs, so that we can help more people than ever enjoy amazing technology.”

Sarah Pittock, Head of Gateways at Circana, said: “Working in partnership with suppliers is crucial to the success of retailers today. Such collaboration has never been more important, particularly when the market factors that influence shoppers are moving so quickly. Driving growth opportunities by sharing an understanding of the customer is pivotal to brand success. The implementation of the Currys Tech Insights platform is a real game changer for the industry, it allows brands an opportunity to realise a shared goal in putting the customer at the core of their proposition.”

Currys will launch its Tech Insights platform, powered by Circana, in the UK during August 2023.

About Circana’s Supplier Collaboration Gateways

Circana’s collaborative gateway solutions allows retailers, wholesalers and their suppliers to see the same information and in the same way, in the retailer’s own hierarchy view, in order to work together and find new growth opportunities. Its innovative Liquid Data technology seamlessly integrates the data assets companies need, supported by mature workflow decision processes that are designed to deliver joint-business-planning practices focused on innovation and growth.

About Currys plc

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 823 stores in 8 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

In the UK & Ireland we trade as Currys; in the Nordics under the Elkjøp brand and as Kotsovolos in Greece. In each of these markets we are the market leader, employing 28,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s operations include state-of-the-art repair facilities in Newark, UK, a sourcing office in Hong Kong and an extensive distribution network, enabling fast and efficient delivery to stores and homes.

Our vision, we help everyone enjoy amazing technology, has a powerful social purpose at its heart. We believe in the power of technology to improve lives, help people stay connected, productive, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.

We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we will achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.