Sales of prestige beauty products associated with TikTok trend report double-digit growth, says The NPD Group
London: 6 December 2022: According to The NPD Group, which recently merged with Information Resources, Inc. (IRI®) to create a leading global technology, analytics and data provider, sales of prestige beauty products associated with the TikTok trend Dolphin Skin reported double-digit growth from January to the end of October 2022, compared to the same period in 2021.
A popular skincare trend on TikTok, the #dolphinskin has been viewed 2.8M on this popular social media channel. The concept of Dolphin Skin follows on from the glass skin trend and just like it, the idea is to make the skin appear super radiant and smooth with a luminous complexion. While it is a natural look, it involves several different products.
Skin preparation
Great skincare is the cornerstone of this trend, and sales of prestige skincare face creams increased 15% in 10 months in 2022, compared to last year. Sales of face serums with hydrating properties increased 13%, and sales of skincare face spray/mist increased 37% in the same period. This demonstrates that consumers are investing in products that hydrate the skin making it naturally more radiant and smoother.
Make-up matters
Sales of prestige radiant foundations, defined as products that provide radiance and luminosity, and erases dullness, increased 42% in the 10-month period in 2022. Sales of make-up setting sprays and powders increased 53%. Layering the finishing touches to achieve a truly luminous complexion, finishing touch make-up products are essential to Dolphin Skin. Sales of prestige make-up highlighters increased 24% from January to the end of October 2022 compared to the same period last year. Total blusher sales increased 37% in the 10-month period and sales of liquid blushers increased 81%.
Emma Fishwick, Account Manager, NPD UK Beauty explains: “The importance of social media to the prestige beauty market cannot be underestimated. As we monitor the market, we can see the growing influence of TikTok beauty trends and how these can influence the way consumers purchase products. From Skin Cycling to Slugging and Moisture Sandwiching to Dolphin Skin, consumers are following these fast-moving trends with great enthusiasm and that is having a positive impact on sales of prestige beauty products.”
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