New York, NY, September 7, 2022 – The NPD Group, which recently merged with Information Resources, Inc. (IRI®), to create a leading global technology, analytics and data provider, today announced the winners of the 2022 U.S. Juvenile Product Performance Awards. The awards recognize top selling juvenile products, properties, and manufacturers in the United States according to NPD’s Retail Tracking Service.
“Over the last year these companies have shown an incredible amount of strategic foresight and ingenuity during a period of ongoing adversity,” said Ricardo Solar, SVP of Media Entertainment and Toys at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in the year to come.”
The U.S. juvenile products industry increased in dollar sales 4.1% during the 12 months ending June 2022. During the period unit sales were flat and the average selling price was up 4.5%. When looking at category growth, 6 of the 7 categories tracked by NPD saw growth, with Travel increasing the most across the industry. When looking at 2022 vs. 2020, dollar sales increased 18% with units up 7%. The average selling price increased 10% in the 12 months ending June 2022 vs. the 12 months ending June 2020.
2022 U.S. Juvenile Product Performance Award Winners*
| Award Description | Winner |
|---|---|
| Top Manufacturer | Newell |
| Top Growth Brand | Fridababy |
| Top Dollar Sales Item | Graco 4Ever DLX 4 in 1 Convertible Car Seat (Newell) |
| Top Unit Sales Item | Crayola Bathtub Finger Paint (MZ Berger) |
| Top Dollar Velocity Item** | Vista V2 Stroller (UPPAbaby) |
| Top New Item Online | 4-in-1-Grow-With-Me Bath Tub (Fridababy) |
| Top New Item In Store | Natural Baby Bottle Assortment 9oz 3 Pack (Philips NV) |
| Top Growth Manufacturer Online | Goodbaby International |
| Top Growth Manufacturer In Store | Fridababy |
Source:
*The NPD Group/Retail Tracking Service, dollar sales, 12ME June 2022
** The NPD Group/Retail Tracking Service, dollar sales, 3ME June 2022
Press Contact
Marissa Guyduy
marissa.guyduy@circana.com
Manager, Public Relations
Circana (formerly IRI and NPD)
