Denver, CO, August 23, 2022 – The NPD Group, which recently merged with Information Resources, Inc. (IRI) to create a leading global technology, analytics, and data provider, today announced the winners of its fifth annual B2B Channel Performance Awards. The awards were given to brands that achieved the top revenue or secured the highest market share point change in the U.S., according to NPD’s Reseller Tracking Service, which tracks sales from the top national solution providers and B2B e-commerce sites in the U.S.  

The awards celebrate 14 winners across 7 categories in the U.S. B2B technology hardware and software markets. They also feature winners in the manufacturing and healthcare verticals, based on data from NPD’s Vertical Reseller Tracking Service.  

“NPD’s annual B2B Channel Performance Awards recognize top achievers in the B2B technology industry and this year we are excited to be announcing and celebrating the winners at XChange,” said Kate Roe-Semyon, president of the B2B Technology practice at NPD. “The first half of 2022 saw strong channel sales and we expect total year sales in 2022 will outperform last year due to all of the amazing work being done in the channel. Congratulations to all of our 2022 winners!” 

“The Channel Company is proud to partner with The NPD Group on the B2B Channel Performance Awards. We recognize the leadership and innovation, in a new digital world, the award winners bring to the IT channel. They exemplify the technology companies that are at the heart of the channel,” said Bill Jones, Global, SVP & GM, Connected Technology Communities at The Channel Company. “Congratulations to the award winners and thank you to NPD for your dedication to helping solution providers and technology companies excel.” 

2022 NPD B2B Channel Performance Awards Winners for Top U.S. Revenue 

Category Winner 
Work-From-Anywhere Dell Technologies 
Cybersecurity Palo Alto Networks 
Services and Warranties Cisco 
Best of the Channel – Hardware HP Inc. 
Best of the Channel – Software Microsoft 
Healthcare Vertical* HP Inc. 
Manufacturing Vertical* Cisco 

Source: The NPD Group/Reseller Tracking Service, 12 ME May 2022 
*Source: The NPD Group/Vertical Reseller Tracking Service, 12 ME May 2022 


Award Winners for Top U.S. Market Share Point Change 

Category Winner 
Work-From-Anywhere Apple 
Cybersecurity CrowdStrike 
Services and Warranties Pure Storage 
Best of the Channel – Hardware Apple 
Best of the Channel – Software CrowdStrike 
Healthcare Vertical* Lenovo 
Manufacturing Vertical* Dell Technologies 

Source: The NPD Group/Reseller Tracking Service, 12 ME May 2022 vs. 12 ME May 2021 
*Source: The NPD Group/Vertical Reseller Tracking Service, 12 ME May 2022 vs. 12 ME May 2021 


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