Solutions
- - - Solutions
  - - Market
      
      Know Your Market
      
      Analyze shopping behavior across all industries and categories with the only global single-source view available.
      
      MULO+
      
      Complete Beauty
      
      Complete Food & Beverage
      
      Growth Consulting
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Consumer
      
      Understand Your Consumer
      
      Stay ahead of complex consumer behavior with clear, accurate insights into omnichannel dynamics.
      
      Complete Consumer
      
      Survey
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Innovation
      
      Achieve Product Success
      
      Explore the competitive landscape and improve your odds of success across the entire product lifecycle.
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Marketing
      
      Reach The Right Audience
      
      Improve your media spend and increase your ROI with unprecedented clarity on consumer engagement.
      
      Complete Audiences
      
      Complete Measurement
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Analytics
      
      Know Your Impact
      
      Measure, predict, and improve performance with speed and accuracy precisely when critical decision-making is needed.
      
      AlwaysOn Analytics
      
      Future of
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Supply Chain
      
      Deliver on Time
      
      Optimize inventory planning and execution with globally tested solutions and value-driven processes.
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Technology
      
      Drive Better Decisions
      
      Uncover opportunities and unlock growth with cross-industry data and advanced analytics on our industry-leading platform.
      
      Liquid AI™
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Retail Programs
      
      Enhance Retail Efficiency
      
      Navigate data complexity, uncover growth opportunities, and accelerate decision-making to transform your data into clear insights.
      
      Liquid Data Engage™
      
      Liquid Data Collaborate™
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Small Business Analytics with Liquid Data Go™
      
      Take Your Business to the Next Level
      
      Answer your business questions and identify growth potential with an affordable platform built for emerging brands.
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
    - Marketplace
      
      Circana Marketplace
      
      The power of an open and expanding partner ecosystem, accessible within a single technology platform.
      
      Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
Industries
- - - Market Sectors
      - Industries
  - - Industries
  - - Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
Insights
- - - Insights
  - - Resources
  - - Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
Company
- - - Company
  - - Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
See for Yourself
- - - Search
      
      Search for:
- - - Tools
      - Login
  - - Login
      - Login
        
        BookScan
        Checkout
        DecisionKey
        Connected Intelligence
        Tableau Dashboards
        Future of Series
        Pricing Analytics
        Retailer Explorer Tools
      - Resources
        
        Client Center
  - - Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana
- - - Region
      - Country
  - - Country
      - Country
        
        Brazil
        France
        Germany
        Greece
        Italy
        Japan
        Mexico
        South Africa
        Spain
        The Netherlands
        United Kingdom
        United States
  - - Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.
      
      Careers at Circana

Solutions
Industries
Insights
Company
Sign In
---------------------------------
Book A Demo

Home > Insights > Media Coverage > Why the $183 billion video game industry can’t quit microtransactions

Why the $183 billion video game industry can’t quit microtransactions

Mat Piscatella discusses the latest video game trends

Related Content

December 31, 2024

Top 10 Video Games

October 21, 2024

Gaming Through the Decades: US Top 20 Best-selling Video Games of the Year, 2000 through 2023

October 15, 2024

71% of US Consumers Play Video Games, According to Circana’s 2024 Gamer Segmentation Report

Home > Insights > Media Coverage > Why the $183 billion video game industry can’t quit microtransactions

Solutions
Industries
Insights
Company
Sign In

LinkedIn Instagram Facebook YouTube Twitter

© 2025 Circana

Terms of Use
Privacy Notices
Modern Slavery Statement
DO NOT SELL MY PERSONAL INFORMATION

Français (French)
Deutsch (German)
Ελληνικά (Greek)
Italia (Italian)
Nederlands (Dutch)
Español (Spanish)
English
English (United Kingdom)
South Africa
日本語 (Japanese)
Português (Brazil) (Portuguese (Brazil))
Spanish (Mexico)

This site is registered on wpml.org as a development site.