Circana Logo Circana Logo
  • Solutions
        • Solutions
          • Market
          • Consumer
          • Innovation
          • Marketing
          • Analytics
          • Supply Chain
          • Technology
          • Retail Programs
          • Small Business Analytics
          • Circana Marketplace

        • Market

          Know Your Market

          Analyze shopping behavior across all industries and categories with the only global single-source view available.

          MULO+

          Complete Beauty

          Complete Food & Beverage

          Growth Consulting

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Consumer

          Understand Your Consumer

          Stay ahead of complex consumer behavior with clear, accurate insights into omnichannel dynamics.

          Complete Consumer

          Survey

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Innovation

          Achieve Product Success

          Explore the competitive landscape and improve your odds of success across the entire product lifecycle.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Marketing

          Reach The Right Audience

          Improve your media spend and increase your ROI with unprecedented clarity on consumer engagement.

          Complete Audiences

          Complete Measurement

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Analytics

          Know Your Impact

          Measure, predict, and improve performance with speed and accuracy precisely when critical decision-making is needed.

          AlwaysOn Analytics

          Future of

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Supply Chain

          Deliver on Time

          Optimize inventory planning and execution with globally tested solutions and value-driven processes.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Technology

          Drive Better Decisions

          Uncover opportunities and unlock growth with cross-industry data and advanced analytics on our industry-leading platform.

          Liquid AI™

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Retail Programs

          Enhance Retail Efficiency

          Navigate data complexity, uncover growth opportunities, and accelerate decision-making to transform your data into clear insights.

          Liquid Data Engage™

          Liquid Data Collaborate™

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Small Business Analytics with Liquid Data Go™

          Take Your Business to the Next Level

          Answer your business questions and identify growth potential with an affordable platform built for emerging brands.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Marketplace

          Circana Marketplace

          The power of an open and expanding partner ecosystem, accessible within a single technology platform.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Industries
        • Market Sectors
          • Industries
        • Industries
          • Alcoholic Beverages
          • Apparel
          • Appliances
          • Automotive
          • B2B Technology
          • Beauty
          • Books
          • Consumer Technology
          • Fashion Accessories
          • Food and Beverage
          • Foodservice
          • Footwear
          • Health and Wellness
          • Home
          • Home Improvement
          • Juvenile Products
          • Media Entertainment
          • Office Supplies
          • Pet Care
          • Retail
          • Sports
          • Tobacco
          • Toys
          • Video Games

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Insights
        • Insights
          • Resources
          • Training
          • Subscribe
        • Resources
          • Blogs
          • Podcasts
          • Case Studies
          • Webinars
          • Reports
          • Executive Thought Leaders

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Company
        • Company
          • About Us
          • Our Team
          • Sustainability
          • News
          • Careers
        • About Us
          • History in the Making
          • Offices
        • Our Team
          • Leadership
          • Board of Directors
        • Sustainability
          • Reports
            • Sustainability Report
          • Community
            • DEI
            • Diversity Advantage Program
            • Philanthropy
          • Governance
            • Code of Conduct
            • Global Compliance Helpline
            • Vendor Code of Conduct
            • Gov't Contracting Code of Conduct
            • Modern Slavery Statement
            • UK Gender Pay Report 2023
        • News
          • Press Releases
          • Media Coverage
          • Analyst Reports
          • Media Data Requests
        • Careers
          • Careers at Circana
          • Job Search
          • Fraud Alert

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • See for Yourself

        • Search

        • Tools
          • Login
        • Login
          • Login
            • BookScan
            • Checkout
            • DecisionKey
            • Connected Intelligence
            • Tableau Dashboards
            • Future of Series
            • Pricing Analytics
            • Retailer Explorer Tools
          • Resources
            • Client Center

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
        • Region
          • Country
        • Country
          • Country
            • Brazil
            • France
            • Germany
            • Greece
            • Italy
            • Japan
            • Mexico
            • South Africa
            • Spain
            • The Netherlands
            • United Kingdom
            • United States

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Solutions
    • Market
    • MULO+
    • Complete Beauty
    • Complete Food & Beverage
    • Consumer
    • Complete Consumer 
    • Innovation
    • Marketing
    • Complete Audiences
    • Complete Measurement
    • Analytics
    • AlwaysOn Analytics
    • Future of
    • Supply Chain
    • Technology
    • Liquid AI™
    • Retail Programs
    • Liquid Data Collaborate™
    • Liquid Data Engage
    • Small Business Analytics
    • Circana Marketplace
    • Growth Consulting 
  • Industries
    • Alcoholic Beverages
    • Apparel
    • Appliances
    • Automotive
    • B2B Technology
    • Books
    • Consumer Technology
    • Fashion Accessories
    • Food and Beverage
    • Foodservice
    • Footwear
    • Home
    • Home Improvement
    • Juvenile Products
    • Media Entertainment
    • Office Supplies
    • Pet Care
    • Retail
    • Sports
    • Health and Wellness
    • Tobacco
    • Toys
    • Video Games
  • Insights
    • Resources
    • Blogs
    • Podcasts
    • Case Studies
    • Product Training
    • Webinars
    • Publications
    • Subscribe
    • Entertainment Monthly Insights
    • Reports
  • Company
    • About Us
    • History in the Making
    • Offices
    • Our Team
    • Leadership
    • Board of Directors
    • ESG - Environmental
    • Sustainability Report
    • ESG - Social
    • DEI
    • Diversity Advantage Program
    • Philanthropy
    • ESG - Governance
    • Code of Conduct
    • Global Compliance Helpline
    • Vendor Code of Conduct
    • Gov't Contracting Code of Conduct
    • Modern Slavery Statement
    • UK Gender Pay Report 2023
    • News
    • Press Releases
    • Media Coverage
    • Analyst Reports
    • Media Data Requests
    • Careers
    • Careers at Circana
    • Job Search
  • Sign In
    • BookScan
    • Checkout
    • Connected Intelligence
    • DecisionKey
    • Tableau Dashboards
    • Future of Series
    • Pricing Analytics
    • Retailer Explorer Tools
    • Client Center
  • ---------------------------------
  • Book A Demo

Home > Insights > Media Coverage > Why Dollar Tree is struggling while Dollar General thrives 

Why Dollar Tree is struggling while Dollar General thrives 

Marshal Cohen explains that consumers are seeking a one-stop shop to find better value

Related Content

Retail

March 17, 2025

Retail Spending Holds Steady in February Amid Short-Term Interruptions, Reports Circana 

Beauty

March 11, 2025

Planning for Growth in China

Retail

February 12, 2025

Circana Inspire: U.S. C-Store Landscape Q4 2024

Circana Logo

Home > Insights > Media Coverage > Why Dollar Tree is struggling while Dollar General thrives 

  • Solutions
    • Market
    • Consumer
    • Marketing
    • Supply Chain
    • Technology
    • Small Business Analytics
    • Circana Marketplace
  • Industries
    • Alcoholic Beverages
    • Apparel
    • Appliances
    • Automotive
    • B2B Technology
    • Beauty
    • Books
    • Consumer Technology
    • Fashion Accessories
    • Food and Beverage
    • Foodservice
    • Footwear
    • Health and Wellness
    • Home
    • Home Improvement
    • Juvenile Products
    • Media Entertainment
    • Office Supplies
    • Pet Care
    • Retail
    • Sports
    • Tobacco
    • Toys
    • Video Games
  • Insights
    • Blogs
    • Podcasts
    • Case Studies
    • Product Training
    • Webinars
    • Entertainment Monthly Insights
    • Reports
    • Subscribe
  • Company
    • History in the Making
    • Offices
    • Leadership
    • Board of Directors
    • DEI
    • Diversity Advantage Program
    • Press Releases
    • Analyst Reports
    • Media Coverage
    • Careers at Circana
  • Sign In
    • BookScan
    • Checkout
    • Connected Intelligence
    • DecisionKey
    • Tableau Dashboards
    • Future of Series
    • Pricing Analytics
    • Retailer Explorer Tools
LinkedIn Instagram Facebook YouTube Twitter

© 2025 Circana

  • Terms of Use
  • Privacy Notices
  • Modern Slavery Statement
  • DO NOT SELL MY PERSONAL INFORMATION
  • Français (French)
  • Deutsch (German)
  • Ελληνικά (Greek)
  • Italia (Italian)
  • Nederlands (Dutch)
  • Español (Spanish)
  • English
  • English (United Kingdom)
  • South Africa
  • 日本語 (Japanese)
  • Português (Brazil) (Portuguese (Brazil))
  • Spanish (Mexico)
This site is registered on wpml.org as a development site.