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Blog

Discover our industry experts’ perspectives on the issues that matter to your business.

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Media

March 6, 2025

The Power of Linear TV: Best Practices for Balancing Linear TV Strategies in Your Marketing Mix

Media

January 23, 2025

Advice From Six Experts: How To Optimize your Marketing Mix Investment 

Beauty

January 10, 2025

Generational Impacts on the Beauty Industry in 2025

Foodservice

January 6, 2025

Global Flavors, Local Success: How Smaller QSRs Are Winning Canadian Foodservice Consumers

Media

January 2, 2025

2025 Advertising Trends Based on Consumer Analysis

CPG

December 18, 2024

How Kefir and Yogurt Drinks Are Winning with Smart Marketing

CPG

December 17, 2024

Retail and Brand Strategies for Reaching Hispanic Food and Beverage Shoppers

CPG

December 10, 2024

How to Engage SNAP Shoppers: 3 Strategies for Retailers and Brands

Consumer Technology

December 3, 2024

Tech’s Run-Up to Black Friday

CPG

December 3, 2024

3 Solutions for Managing Supply Chain Disruptions in Grocery Retail 

Media

November 26, 2024

3 Reasons Marketers Should Use a Consumer-centric Marketing Mix Model

Retail

November 26, 2024

Fewer Shopping Days after Thanksgiving Is a Good Thing for Retail

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