Circana Logo Circana Logo
  • Solutions
        • Solutions
          • Market
          • Consumer
          • Innovation
          • Marketing
          • Analytics
          • Supply Chain
          • Technology
          • Retail Programs
          • Small Business Analytics
          • Circana Marketplace

        • Market

          Know Your Market

          Analyze shopping behavior across all industries and categories with the only global single-source view available.

          MULO+

          Complete Beauty

          Complete Food & Beverage

          Growth Consulting

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Consumer

          Understand Your Consumer

          Stay ahead of complex consumer behavior with clear, accurate insights into omnichannel dynamics.

          Complete Consumer

          Survey

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Innovation

          Achieve Product Success

          Explore the competitive landscape and improve your odds of success across the entire product lifecycle.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Marketing

          Reach The Right Audience

          Improve your media spend and increase your ROI with unprecedented clarity on consumer engagement.

          Complete Audiences

          Complete Measurement

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Analytics

          Know Your Impact

          Measure, predict, and improve performance with speed and accuracy precisely when critical decision-making is needed.

          AlwaysOn Analytics

          Future of

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Supply Chain

          Deliver on Time

          Optimize inventory planning and execution with globally tested solutions and value-driven processes.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Technology

          Drive Better Decisions

          Uncover opportunities and unlock growth with cross-industry data and advanced analytics on our industry-leading platform.

          Liquid AI™

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Retail Programs

          Enhance Retail Efficiency

          Navigate data complexity, uncover growth opportunities, and accelerate decision-making to transform your data into clear insights.

          Liquid Data Engage™

          Liquid Data Collaborate™

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Small Business Analytics with Liquid Data Go™

          Take Your Business to the Next Level

          Answer your business questions and identify growth potential with an affordable platform built for emerging brands.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana

        • Marketplace

          Circana Marketplace

          The power of an open and expanding partner ecosystem, accessible within a single technology platform.

          Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Industries
        • Market Sectors
          • Industries
        • Industries
          • Alcoholic Beverages
          • Apparel
          • Appliances
          • Automotive
          • B2B Technology
          • Beauty
          • Books
          • Consumer Technology
          • Fashion Accessories
          • Food and Beverage
          • Foodservice
          • Footwear
          • Health and Wellness
          • Home
          • Home Improvement
          • Juvenile Products
          • Media Entertainment
          • Office Supplies
          • Pet Care
          • Retail
          • Sports
          • Tobacco
          • Toys
          • Video Games

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Insights
        • Insights
          • Resources
          • Training
          • Subscribe
        • Resources
          • Blogs
          • Podcasts
          • Case Studies
          • Webinars
          • Reports
          • Executive Thought Leaders

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Company
        • Company
          • About Us
          • Our Team
          • Sustainability
          • News
          • Careers
        • About Us
          • History in the Making
          • Offices
        • Our Team
          • Leadership
          • Board of Directors
        • Sustainability
          • Reports
            • Sustainability Report
          • Community
            • DEI
            • Diversity Advantage Program
            • Philanthropy
          • Governance
            • Code of Conduct
            • Global Compliance Helpline
            • Vendor Code of Conduct
            • Gov't Contracting Code of Conduct
            • Modern Slavery Statement
            • UK Gender Pay Report 2023
        • News
          • Press Releases
          • Media Coverage
          • Analyst Reports
          • Media Data Requests
        • Careers
          • Careers at Circana
          • Job Search
          • Fraud Alert

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • See for Yourself

        • Search

        • Tools
          • Login
        • Login
          • Login
            • BookScan
            • Checkout
            • DecisionKey
            • Connected Intelligence
            • Tableau Dashboards
            • Future of Series
            • Pricing Analytics
            • Retailer Explorer Tools
          • Resources
            • Client Center

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
        • Region
          • Country
        • Country
          • Country
            • Brazil
            • France
            • Germany
            • Greece
            • Italy
            • Japan
            • Mexico
            • South Africa
            • Spain
            • The Netherlands
            • United Kingdom
            • United States

        • Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana.

          Careers at Circana
  • Solutions
    • Market
    • MULO+
    • Complete Beauty
    • Complete Food & Beverage
    • Consumer
    • Complete Consumer 
    • Innovation
    • Marketing
    • Complete Audiences
    • Complete Measurement
    • Analytics
    • AlwaysOn Analytics
    • Future of
    • Supply Chain
    • Technology
    • Liquid AI™
    • Retail Programs
    • Liquid Data Collaborate™
    • Liquid Data Engage
    • Small Business Analytics
    • Circana Marketplace
    • Growth Consulting 
  • Industries
    • Alcoholic Beverages
    • Apparel
    • Appliances
    • Automotive
    • B2B Technology
    • Books
    • Consumer Technology
    • Fashion Accessories
    • Food and Beverage
    • Foodservice
    • Footwear
    • Home
    • Home Improvement
    • Juvenile Products
    • Media Entertainment
    • Office Supplies
    • Pet Care
    • Retail
    • Sports
    • Health and Wellness
    • Tobacco
    • Toys
    • Video Games
  • Insights
    • Resources
    • Blogs
    • Podcasts
    • Case Studies
    • Product Training
    • Webinars
    • Publications
    • Subscribe
    • Entertainment Monthly Insights
    • Reports
  • Company
    • About Us
    • History in the Making
    • Offices
    • Our Team
    • Leadership
    • Board of Directors
    • ESG - Environmental
    • Sustainability Report
    • ESG - Social
    • DEI
    • Diversity Advantage Program
    • Philanthropy
    • ESG - Governance
    • Code of Conduct
    • Global Compliance Helpline
    • Vendor Code of Conduct
    • Gov't Contracting Code of Conduct
    • Modern Slavery Statement
    • UK Gender Pay Report 2023
    • News
    • Press Releases
    • Media Coverage
    • Analyst Reports
    • Media Data Requests
    • Careers
    • Careers at Circana
    • Job Search
  • Sign In
    • BookScan
    • Checkout
    • Connected Intelligence
    • DecisionKey
    • Tableau Dashboards
    • Future of Series
    • Pricing Analytics
    • Retailer Explorer Tools
    • Client Center
  • ---------------------------------
  • Book A Demo

Home > Insights > Blog > Back-to-school – A Look Back at Last Year

Back-to-school – A Look Back at Last Year

August 25, 2023

Download

Related Content

Retail

November 22, 2024

Holiday Shopping Trends Altered by Deal Distraction on Heels of Election Disruption, Reports Circana 

Retail

November 21, 2024

Mediterranean momentum: Spain and Italy propel FMCG growth amidst a slow recovery across Northern Europe

CPG

November 19, 2024

How Grocery Retailers and Brands Can Anticipate and Address Consumer Behavior Changes in 2025

We’ll Show You How to Transform

Complexity into Clarity

Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

By clicking on Submit, I agree to Circana’s Privacy Notice and Terms of Use.

Circana Logo

Home > Insights > Blog > Back-to-school – A Look Back at Last Year

  • Solutions
    • Market
    • Consumer
    • Marketing
    • Supply Chain
    • Technology
    • Small Business Analytics
    • Circana Marketplace
  • Industries
    • Alcoholic Beverages
    • Apparel
    • Appliances
    • Automotive
    • B2B Technology
    • Beauty
    • Books
    • Consumer Technology
    • Fashion Accessories
    • Food and Beverage
    • Foodservice
    • Footwear
    • Health and Wellness
    • Home
    • Home Improvement
    • Juvenile Products
    • Media Entertainment
    • Office Supplies
    • Pet Care
    • Retail
    • Sports
    • Tobacco
    • Toys
    • Video Games
  • Insights
    • Blogs
    • Podcasts
    • Case Studies
    • Product Training
    • Webinars
    • Entertainment Monthly Insights
    • Reports
    • Subscribe
  • Company
    • History in the Making
    • Offices
    • Leadership
    • Board of Directors
    • DEI
    • Diversity Advantage Program
    • Press Releases
    • Analyst Reports
    • Media Coverage
    • Careers at Circana
  • Sign In
    • BookScan
    • Checkout
    • Connected Intelligence
    • DecisionKey
    • Tableau Dashboards
    • Future of Series
    • Pricing Analytics
    • Retailer Explorer Tools
LinkedIn Instagram Facebook YouTube Twitter

© 2024 Circana

  • Terms of Use
  • Privacy Notices
  • Modern Slavery Statement
  • DO NOT SELL MY PERSONAL INFORMATION
  • Français (French)
  • Deutsch (German)
  • Ελληνικά (Greek)
  • Italia (Italian)
  • Nederlands (Dutch)
  • Español (Spanish)
  • English
  • English (United Kingdom)
  • South Africa
  • 日本語 (Japanese)
  • Português (Brazil) (Portuguese (Brazil))
  • Spanish (Mexico)
This site is registered on wpml.org as a development site.