Samuel Yan

E-commerce Commercial Lead, China

Samuel Yan is Circana’s e-commerce commercial lead in China, responsible for managing commercial activities and service delivery.

He has eight years of industry experience, including five years with a strategic consulting firm. His experience spans the beauty, toys, and FMCG industries. He is a growth partnership consultant who focuses on helping his clients achieve incremental growth in a changing world. Yan shares his industry knowledge and perspective with Circana’s executive-level clients across China, Europe, and North America. He is a frequent speaker at many conferences and events.

Yan holds a master’s degree in international business from Kedge Business School in France. In addition to Mandarin, he speaks English and French.

Samuel Yan

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Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers

By bringing our most powerful data assets together into a single platform, we are doing the heavy lifting so you can focus on impact. Our Market Share Drivers solution empowers your teams with the absolute clarity and confidence needed to accelerate decision-making and fuel growth, freeing you from the burden of connecting fragmented signals.

6 May 2026

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Promo Spend for Growing Brands: Cut Prices, Displays, or Media?

Margins are already thin in the retail and CPG businesses. Small and medium-sized brands (SMBs) feel that pinch even more and know all too well that pricing decisions and every dollar of a promotional spend matter when only a few percentage points of margin are in play.

5 May 2026

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150

Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends

The first half of the decade brought significant disruption to the foodservice industry, but the back half is showing some improvement. Total traffic dipped a scant -0.3% in 2025 compared to the prior year, with a 0.5% bump during the fourth quarter. While modest growth is expected to continue through this year, expansion will likely remain uneven across the industry.

4 May 2026

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US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in...

Price increases remain a challenge for the footwear industry in 2026, pressuring unit sales, but certain segments are bucking the trend

4 May 2026

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126

Serving a Purpose: How Beverage Choices Are Shaped by Intended Results

Consumers are rethinking what they drink, choosing beverages not just for taste or hydration, but for specific outcomes tied to health, lifestyle, and personal needs. Circana’s latest research highlights the rise of functional beverages, drinks-as-snacks, and AI-driven personalization reshaping the beverage landscape for brands, retailers, and foodservice operators.

29 Apr 2026

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249

Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas

The juvenile products industry continues to navigate a complex environment shaped by affordability pressures, evolving consumer priorities, and pronounced category-level demand shifts. While persistent inflation has driven average selling prices higher—reflecting ongoing product premiumization and a consumer shift toward higher-value offerings—we’re also seeing households recalibrate their purchase mix...

29 Apr 2026

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263

TV’s Next Act: How TV is Becoming the New Front Door to Commerce

At the end of the day, upgrading your TV delivers real, tangible value for consumers who are spending more time watching at home. Two trips to the movie theater for a family of four will likely cost an upwards of $200. By comparison, the average price of a 55‑inch LCD TV in 2026 is $232, putting a long‑term at‑home entertainment upgrade within reach for the cost of a couple nights out.

27 Apr 2026

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190

What’s Sizzling As Summer Approaches?

As summer approaches, shoppers are embracing seasonal trends like prestige sunscreens, versatile sweaters, and premixed cocktails, while also stocking up on party essentials like disposable cups. There will be many occasions to celebrate, starting with Memorial Day and continuing through this year’s 250th anniversary celebration of the Declaration of Independence on July 4.

24 Apr 2026

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U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead,...

Topline numbers appear healthy, but appearances can be misleading. Retailers are navigating an environment where calendar shifts, promotions, and temporary tailwinds are masking deeper vulnerabilities in consumer spending.

22 Apr 2026

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Five Beverage Trends driving Australian Foodservice Performance

Beverages continue to drive growth in Australian foodservice through 2025. This infographic reveals the key beverage trends reshaping channels, occasions, and consumer demand across the foodservice landscape.

20 Apr 2026

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Private label reaches record 50% unit share across Europe’s six biggest grocery markets

Supermarket private label brands have spent the last decade becoming powerful brands in their own right. Given that a normal shopping basket today costs the same as a premium basket did last year, price-conscious consumers are making hard decisions about which products to buy. Retailers’ product ranges include cheap basics, premium treats, healthy and high-protein foods, and trendy lifestyle items which are proving a trusted and attractive alternative to national brands...

20 Apr 2026

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Foodservice spend forecast to grow 3% across U.S. and Europe as evolving consumer behaviours...

Looking ahead, the next major wave of this Liquid Revolution will be the arrival of modern sodas in Europe. These are refreshing beverages with functional benefits, such as magnesium or zinc content, or claims linked to energy, focus and wellbeing, that align closely with evolving health and lifestyle motivations...

20 Apr 2026

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209

Britain on a diet - 45% cutting back while health trends and GLP-1 reshape menus

British foodservice spend hits £71bn as experience-led demand reshapes the industry Circana predicts foodservice growth trends for 2026

20 Apr 2026

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China Consumer Sentiment Study Qingming and Spring Break Lift Foodservice Outlook

In a low-spending environment, promotions still move the needle in China.

17 Apr 2026

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Share of Sip: Mapping the Beverage Evolution

Beverages are no longer simply drinks. Today, they are meals, medicine, and meaningful moments. From functional hydration and modern sodas to global flavor exploration, the beverage landscape is transforming at lightning speed. Driven by shifting generation preferences, social commerce, and the thirst for experiences, consumers expect more from their cups than ever before. In this webinar, pour into insights from a panel of Circana beverage experts and get in-depth look at forces redefining...

16 Apr 2026

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210

The Whole Picture: Consumers Prioritize Mental and Emotional Wellness as Part of Self-Care

Consumers are moving away from reactive health purchases and leaning into proactive wellness investments. Physical and mental well-being now go hand in hand. According to recent insights, 67% of Americans currently practice mental and emotional self-care. Stress reduction is a major driver of this change, with 60% of U.S. consumers actively trying to manage stress using a variety of products, from supplements to indulgent treats.

16 Apr 2026

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Affordable Ways to Find Underserved Consumer Markets

While growth pockets exist everywhere, emerging brands succeed when they can recognize which opportunities deserve their limited time and resources. Small and medium-sized businesses (SMBs) can achieve this by using accessible data to target consumer segments with a high or unique propensity to purchase their products.

16 Apr 2026

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U.S. Consumer Healthcare Market Reaches $107 Billion as Americans Double Down on Proactive Wellness

As consumers holistically and proactively navigate their physical and mental health, wellness has moved far beyond reactionary purchasing and treating symptoms

16 Apr 2026

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400

How Selective Consumption is Shifting the Snackscape

It’s been a while since consumers have followed a three-square-meals-a-day eating habit. Although snacking has continually increased in frequency and type over the last several years, Circana research shows that the “snackscape” is evolving, with notable implications for brands and retailers.

15 Apr 2026

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