Top tobacco manufacturers use our retailer point-of-sale (POS) data assets across MULO+, and our category expertise empowers analytics initiatives.
The census retailer POS data sources from our partnerships with 17 of the top 20 convenience channel retailers.
Deep Industry Expertise
Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“We are seeing a profound shift in the category as retailers and manufacturers turn to innovation to provide loyal customers reduced-harm cigarette alternatives. From smokeless tobacco to modern oral tobacco to vaping products, these are now the industry’s focus areas for investment and innovation.” – Boris Oglesby
