To help brands and retailers win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the sports and recreation marketplace.
With access to our complete, accurate information about product sales and consumers, brands and retailers can track trends, identify opportunities, and grow their business. That sales tracking information is also a critical ingredient in our analytic solutions, such as forecasting, segmentation, price and promotion evaluation, and more. Categories covered include athletic footwear, active apparel, team sports equipment, hiking, camping, fishing equipment, ski and snowboard, cycling, running, and fitness equipment.
Deep Industry Expertise
Michele Arnold
Vice President Sports Equipment and GM Mid-Market
“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. Circana’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.” – Michele Arnold
