Offering the most comprehensive sales tracking information about physical and digital book sales in the U.S.
Circana Bookscan™ is the gold standard in point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.
Circana PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and large U.S. publishers, it provides unprecedented access to the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.
Complexity into Clarity
Most Complete View
Unparalleled Technology
Deep Industry Expertise
Deep Industry Expertise
Brenna Connor
Industry Analyst, U.S. Books Circana
“The book market is endlessly fascinating. It’s robust and complex, but sales performance varies by segment, format, and publisher. It’s essential that publishers and book retailers understand market trends in their key areas of business to have the right strategy when it comes to acquisitions, pricing, marketing, and sales.”
