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Transforming
Complexity into Clarity
At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow.
THOUGHT LEADERSHIP & GROWTH INSIGHTS IN EMEA
Circana’s Growth Insights
Weekly inspiration, perspectives on CPG in EMEA.
Join more than
7,000 clients worldwide
Monitor what matters
Measure Demand
More than 7,000 of the world’s leading brands – including top brands doing business in South Africa – rely on us to help them monitor what matters most to their businesses. You can, too!
We measure and report on sales, share, and more across six key industries in South Africa: food and beverage, health and personal care, home/garden, liquor and tobacco. It’s point-of-sale, receipt, and consumer data that reveals exactly what’s happening in South Africa’s retail and foodservice landscape.
Outpace your competition
Accelerate Demand
When you can measure demand, you can accelerate it. Because we combine our unmatched measurement capabilities with deep expertise, you can look to us as advisor. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.
See the Possibilities For Your Business
South Africa’s top manufacturers, retailers, and operators partner with Circana to …
Build winning strategies to grow your profit.
Quantify demand for existing products and uncover gaps your business can fill.
Sell the right products, in the right places, to the right people.
Pinpoint the right consumers and opportunities to target.
Make faster, better, higher-impact decisions.
Take confident actions backed by expert insight.
Improve your outcomes.
Streamline and strengthen for more efficient operations and better margins.
Our Coverage in South Africa
Food and beverage
Health and personal care
Home and garden
Liquor and tobacco
Global Knowledge. Local Experts.
You can find us right where our insights are sourced from.
Circana Cape Town
Aintree Park, Erf 159928 Kenilworth, Cape Town
Tel: +27.21.700.7420
Circana Johannesburg
Office XD00004, Ground Floor Silky Oak House 35 Ballyclare Drive Bryanston
Johannesburg Gauteng 2021
Work with us!
We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together.
What to know more?
FAQs
IRI and The NPD Group, two of the world’s leading market information companies for decades, came together in 2023 to form Circana. Now, Circana is a leading advisor on the complexity of consumer behavior. Three pillars set us apart: the most complete view, superior technology, and deep expertise.
Our Liquid Data Go technology can connect you to data and insights covering these industries in South Africa: food and beverage, health and personal care, home/garden, liquor and tobacco.
For contacting the South Africa sales team: UKBusinessDevelopmentTeam@circana.com