Israel holds a marketing degree and hones his skills while working as a Director Marketing Intelligence at Samsung & Motorola. His talent for understanding consumer preferences and trends has significantly contributed to the success of marketing strategies. Over the past decade, Israel has played a crucial role in Circana’s growth, using his expertise to overcome challenges and drive strategic initiatives. This experience has provided his with valuable insights into market dynamics and competition. Israel demonstrates a collaborative spirit in his work with global and local Retailers in Mexico, where he analyzes market data, identifies growth opportunities, and develops innovative solutions. His strategic mindset allows his to uncover hidden potential for Retailers through new Industries or categories extensions.