With over 20 years of experience in the consumer research, marketing, pricing and analysis expertise, Ismael provides in-depth insights and industry expertise to many of the leading manufacturers in the toys and video games market. Prior to joining Circana, he held strategic planning, commercial and analysis roles at both The Coca-Cola Company and Bayes Forecast.
Ismael is a result focused business analysis professional with proven leadership in creating actionable insights and data-driven recommendations.
Throughout his professional career he has been invited to participate as a speaker in various forums.