As the SVP of Media & Analytics at Circana, Carl Carter stands at the intersection of purchase data and cutting-edge technology. With a career spanning over 20 years, Carter has been instrumental in driving innovation and strategic insights for hundreds of global brands, retailers, and media companies.
Carter’s expertise lies in harnessing the power of predictive and prescriptive analytics to inform and optimize business decisions related to advertising, product placement, promotional strategies, and pricing. He has transformed vast quantities of complex purchase and customer data into actionable intelligence, empowering clients to stay ahead in a competitive marketplace.
With a passion for the practical applications of AI and ML in the retail sector, Carter continues to delve into the untapped potential of AI for consumer brands, exploring how these technologies can predict trends and prescribe solutions that drive growth and efficiency.