Brenna Connor has been working with data and analytics for a decade in roles including marketing, research, and insights. Connor is a recognized thought leader on trends in the book industry. Her lifelong passion for books and reading, combined with a keen understanding of data analysis, enables Connor to provide actionable insights for publishers and retailers across the book market. Her expertise helps clients identify opportunity and drive strategic planning.
Connor joined Circana in 2014 as part of the Marketing department and began working on the Circana Books team in 2018. Prior to joining Circana she held marketing and project management positions. She holds a bachelor’s degree from the University of Wisconsin.