Uncovered $5M Opportunity to Improve Brand Distribution

Analytics: ShopperSights 

A leading bath tissue brand wanted to increase its distribution to more retail stores.

Circana supported the manufacturer with our ShopperSights solution. We provided the client a product potential index to show the brand’s highest likelihood of success across the greatest number of stores. 

The result was a $5 million joint opportunity for the retailer and manufacturer, increasing the brand’s distribution from 200 to 1200 stores.