Case Studies Archive - Page 2 of 3 - Circana

October 25, 2023

Uncovered $5M Opportunity to Improve Brand Distribution

October 25, 2023

Improved On-shelf Presence, Growing the Brand and Category

October 25, 2023

Simplifying the Shelf with the Right Assortment

October 25, 2023

Identifying Promotional Reallocations Also Uncovers $3M Category Growth Opportunity

<img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg">

October 25, 2023

Media Measurement Improves Brand Sales 20%

October 25, 2023

Sales Grow 10% with Marketing Mix and Media Optimization Adjustments

October 25, 2023

Adding Location to Display Ads Improves Sales Lift

<img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg">

October 25, 2023

Complete Measurement Provides a 440% Return on Ad Spend

<img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg">

October 25, 2023

Media Optimization Drives a 40% Increase in Sales Lift

<img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg">

October 25, 2023

Campaign Optimization and Marketing Mix Drive an Incremental $4M in Sales

<img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg">

October 25, 2023

Audiences Deliver 6% Incremental Sales Lift

<img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" data-src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img width="425" height="250" alt="Circana Placeholder Image" src="https://www.circana.com/wp-content/themes/circana/assets/images/circana-social-logo.jpg">

October 25, 2023

Concept Testing Leads to 77% Increase in Sales

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