Circana’s Growth Consulting provides a trusted partnership for a private equity firm looking to acquire new brands

Challenge:
A PE firm was looking to acquire a poultry brand. It required due diligence in terms of the brand’s retail and foodservice performance compared to the poultry brand’s competitors. 

Insights:
Foodservice demand for poultry has dramatically increased and remains elevated in the industry. Circana’s analysis revealed private label is a significant threat to the brand and has a growing presence across multiple channels. Circana also showed large and fresh are the primary attributes sought by poultry buyers in foodservice. 

Results:
Circana provided a comprehensive overview of the category’s competition, channel performance, and consumers. This provided the due diligence the PE firm needed to inform the buy. Circana also explored the brand’s headwinds and tailwinds and revealed a $1.4 billion sales opportunity.