Circana partners with a drugstore beauty brand to develop a three-year strategic plan for sustainable growth

Challenge:
Amid stalling performance, a drugstore beauty manufacturer needed to reviatalize its strategy, turn thebrand around, and return to sustainable growth.

Insights:
Circana’s Growth Consulting identified opportunities where the manufacturer could enter or revamp. These included targeted retail adjustments, renegotiating trade, identifying growth areas for expansion, and revamping its DTC business. Circana sized these opportunities and helped the manufacturer prioritize across its business units to ensure execution. 

Results:
Circana’s growth strategy helped the brand reorient its three-year OGSP to execute on growth levers. The manufacturer also transformed its innovation process, developed guidelines and principles for customer relationships, and adjusted its social media strategy based on Circana’s recommendations. This strategy revealed more than $57 million in potential revenue.