Audiences Deliver 6% Incremental Sales Lift

Marketing: Audiences

A frozen food manufacturer created a national media campaign to drive dollar sales across its product lines and wanted to understand which audiences to target to best fuel its sales.

Circana delivered two complete audiences focused on new and retained buyers over the prior 52 weeks to the client’s activation partners. With these audiences, we aimed to increase penetration, occasions, and spend per occasion.

Our audiences performed twice as effectively as the benchmark. The result was a 6% incremental sales lift and $2.15 media return on investment.