Adding Location to Display Ads Improves Sales Lift

Marketing: Lift 

A pharmaceutical brand wanted to encourage incremental offline sales by showing potential consumers where to purchase its products.

To drive awareness among the target audience, several display creatives added key messaging saying: Find a Store Now. Circana provided measurements to prove the messaging’s impact on sales in retail stores.

The campaign resulted in a sales uplift for the advertised products and across the client’s wider portfolio. It even outperformed our benchmarks for the health care and medicine category.