A snacking client reassesses its market placement in stores with guidance from Circana Growth Consulting

CHALLENGE

A snacking brand wanted to evaluate its retail product placement to identify a more profitable in-store aisle set. 

INSIGHTS

Circana’s analysis uncovered challenges to moving the brand into a new aisle in grocery due to direct story delivery  constraints. The snacking brand exceeded velocity and dollar sales thresholds in the drug channel. Circana recommended targeting specific channels with relevant pack sizes when placing the brand in a new category aisle. 

RESULTS

Circana made channel- and UPC-specific recommendations for aisle placement and uncovered an opportunity to change aisle placement in drug to increase category velocity.