Home Page

Transforming

Complexity
into clarity

At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow.  

Join more than 7,000 of the world’s leading brands and retailers

We measure and
accelerate demand.

Circana combines unmatched measurement capabilities with deep expertise, so you can look to us as advisors. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.
Here are some of our recent insights:

Image 1

June 10, 2024

New Circana Research Highlights Surge in Ultra-Large TV Purchases Despite Stagnant Market Sales

Read More
Learn More
Image 3

FEATURED PRESS RELEASE

US Beauty Industry Sales Slow but Continue to Grow in Q1

Read More
Image 4

June 4, 2024

New Product Pacesetters: Dive into the Top Selling New Products of 2023

Download Exclusive Report
See More

What Makes Circana Different?

We have the most complete view.

We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.

We have unparalleled technology. 

Our Liquid Data® platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles helps our clients find new opportunities and spark growth. 

We have deep industry expertise.

Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.

TRACKING

4T

in Consumer Spending

COVERING MORE THAN

30M

Products

26 INDUSTRIES, COVERING

500K

Stores

GLOBAL GDP

75%

Coverage

Featured Solution

Get the complete view, to measure and accelerate demand. We’ve got the data, we’ve got the insights, we’ve got the recommendations, so all you need to do is make the decisions.

FEATURED SOLUTION

The perfect fit for

CPGs

Scale-ups

Liquid Data Go offers 15% more market measurement coverage than our closest competitor, giving you a complete picture of sales and share tracking. Featuring intuitive reporting, visualizations, and essential insights, Liquid Data Go is powered by our top-tier business intelligence and visualization solution, Unify+™. Quickly understand the impact of key sales, distribution, pricing, promotion, and consumer measures across channels and retailers.

Learn More