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CPG Demand Signals Report
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry.
New strategies and tactics.
Circana's official announcements.
Circana in the press.
Industry rankings vs. previous data period.
See how Circana can help your business grow.
Perspectives from our thought leaders.
A curriculum to address your needs.
Solving challenges that matter to you.
Thought leaders giving growth insights.
Consumer insights and buying trends.
Solutions

Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Answer the most pressing business questions.
Designed for small CPG businesses.
Curated reports and guided analysis.
Data and analytics for a single source of truth.
Liquid Data Go®
Grow Faster.
Dream Bigger.
Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.
Circana Unpacked
Listen to the Circana Unpacked podcast featuring thought leaders across our industries.

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25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
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