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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️
Key Insights
📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.
From homemade classics to convenient options, holiday meals are evolving with consumer preferences.
So ... Homemade?
Or premade?
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Suggested solutions
THE SINGLE SOURCE OF TRUTH FOR
Foodservice
The restaurant industry is shifting around the globe.
The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light.
Whether you’re a foodservice distributor, manufacturer, or operator, staying on top of the latest restaurant industry trends can be a challenge — but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy and tracking consumer purchasing trends over time.
Join more than 7,000 clients and partners worldwide
It all starts with
Foodservice Industry Experts
"Long-term structural shifts in consumer behavior and transitory economic headwinds remain challenges for the foodservice Industry. However, winning operators, manufacturers, and distributors continue to find success by understanding what creates value for the consumer. Strategies for emerging dayparts, culinary trends, physical and emotional well-being, and value positioning enable foodservice companies to overcome marketplace challenges."
Drive Foodservice Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
Download the Hot 10 Restaurant Trends
2025 is shaping up to be another demanding year for Canada's restaurant industry.
To make sense of emerging industry trends and uncover new opportunities, we partnered with Restaurants Canada on our latest report, 10 Hot Trends in Foodservice.
Featured Solutions for Foodservice Brands
Circana offers tailored solutions for every corner of the foodservice industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
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